During the "Better Ways" panel last week at SMX someone in the audience asked for advice on convincing big corporations to embrace social media marketing. At the time my answer was that there would be a lot of education involved and you should also let them know that you'll be actively monitoring their reputation to make sure it doesn't get out of control.
This was a great question. After thinking about this question and reflecting back on the obstacles our agency has had to overcome I have come up with a few more ideas on how you can convince your clients they need social media.
During the “Better Ways” panel last week at SMX someone in the audience asked for advice on convincing big corporations to embrace social media marketing. At the time my answer was that there would be a lot of education involved and you should also let them know that you’ll be actively monitoring their reputation to make sure it doesn’t get out of control.
This was a great question. After thinking about this question and reflecting back on the obstacles our agency has had to overcome I have come up with a few more ideas on how you can convince your clients they need social media.
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