When a searcher has reached the point of typing an extremely explicit, product-oriented query into the search box, the odds are good that they're ready to buy.
For example, I'm just about ready to purchase a Kodak Easy Share V705 digital camera. A few weeks ago, my searches were far more generic, and the search results I happened across were also generic. But as I learned more about my options and narrowed my focus, my searches became far more specific. Now I won't even look at generic results—I want specifics and precise details that will nudge me to buy.
All too often, online merchants fail to optimize product pages to take advantage of this type of searcher behavior. Today's Search Illustrated graphic illustrates this concept:
When a searcher has reached the point of typing an extremely explicit, product-oriented query into the search box, the odds are good that they’re ready to buy.
For example, I’m just about ready to purchase a Kodak Easy Share V705 digital camera. A few weeks ago, my searches were far more generic, and the search results I happened across were also generic. But as I learned more about my options and narrowed my focus, my searches became far more specific. Now I won’t even look at generic results—I want specifics and precise details that will nudge me to buy.
All too often, online merchants fail to optimize product pages to take advantage of this type of searcher behavior. Today’s Search Illustrated graphic illustrates this concept:
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