With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.
Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If your architecture or design aren't that great, your users will give your site more chances before abandoning if the site responds quickly. Google knows that speed supports usability. I'd suggest much of the credit for Google's rise to industry dominance goes to their ongoing obsession on making search results blazingly fast.
So, how does site speed relate to PPC?
With Google’s recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.
Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn’t change. If your architecture or design aren’t that great, your users will give your site more chances before abandoning if the site responds quickly. Google knows that speed supports usability. I’d suggest much of the credit for Google’s rise to industry dominance goes to their ongoing obsession on making search results blazingly fast.
So, how does site speed relate to PPC?
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