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Local Mobile Search Takes Center Stage as Next-Generation Format of Yellow Pages: Industry Panel Weighs In

Locals Only - A Column From Search Engine Land The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is which local mobile services and companies will rise to the top with the most relevant offerings that become the “must have” features and which local mobile companies will fully harness the power of advertising in this medium.

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Locals Only - A Column From Search Engine Land
The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is which local mobile services and companies will rise to the top with the most relevant offerings that become the “must have” features and which local mobile companies will fully harness the power of advertising in this medium.

Click to continue reading…