One common mistake I've seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. This is partially due to the fact that SEOs are notorious for mixing up cause and effect.
Rankings for any given keyword phrase change constantly due to a variety of factors. These include algo changes, different data centers being queried, geo-targeted searches, personalized search, gaining or losing an authoritative link, and much more. It's a big mistake to assume that your rankings loss (or gain) had anything to do with something you've specifically done on the page itself. More likely than not, your rankings would have changed irregardless of anything you did on your site.
One common mistake I’ve seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. This is partially due to the fact that SEOs are notorious for mixing up cause and effect.
Rankings for any given keyword phrase change constantly due to a variety of factors. These include algo changes, different data centers being queried, geo-targeted searches, personalized search, gaining or losing an authoritative link, and much more. It’s a big mistake to assume that your rankings loss (or gain) had anything to do with something you’ve specifically done on the page itself. More likely than not, your rankings would have changed irregardless of anything you did on your site.
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