Small businesses are often hard-pressed for time and money. That's been a recurring theme in the Small is Beautiful columns here on Search Engine Land. And as I read various small business blogs, it's clear to me that there's a growing interest in search marketing and understanding the benefits of SEO. But there's still a divide between that and actually doing SEO or hiring an SEO company. The idea for this column came from a small business blog, where one small business owner asked for a quick and easy SEO checklist to follow. In other words, a concise list of do's and don'ts for search engine optimization.
Well, how about going one better than that? How about two checklists? This week, a checklist of don'ts: things to avoid whether you're doing SEO yourself or having an outside firm do it for you.
Small businesses are often hard-pressed for time and money. That’s been a recurring theme in the Small is Beautiful columns here on Search Engine Land. And as I read various small business blogs, it’s clear to me that there’s a growing interest in search marketing and understanding the benefits of SEO. But there’s still a divide between that and actually doing SEO or hiring an SEO company. The idea for this column came from a small business blog, where one small business owner asked for a quick and easy SEO checklist to follow. In other words, a concise list of do’s and don’ts for search engine optimization.
Well, how about going one better than that? How about two checklists? This week, a checklist of don’ts: things to avoid whether you’re doing SEO yourself or having an outside firm do it for you.
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