Link development doesn’t just move forward…many times, a bit of digging into the past is in order unless you want to continue to paint over mold on the wall. You have to (ahem) become a link history detective. You may even get your own show.
“I haven’t got time to worry about the future when I’m busy covering up my past.” Marc Almond
It’s really lovely when you begin link development for a site that has previously done little or no work in this area. Starting from scratch ensures that you don’t have to worry about someone else’s past mistakes coming up to bite you. However, this isn’t always what you get…and sometimes the past mistakes may, actually, be yours, even if you’re the only link builder to have touched the site. (more…)