Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score†at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew from what appear to be similar client experiences.
Here I’d like to give you yet another update on quality-based bidding based on common conclusions drawn by detailed analyses such as mine and Anders’ (and where they overlap); look at popular perceptions of Google’s initiative as gleaned from talking with typical attendees; and finally, look at how the overall task of paid search stacks up against the strategies typically required of those vying to rank higher on the organic side.
Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score†at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew from what appear to be similar client experiences.
Here I’d like to give you yet another update on quality-based bidding based on common conclusions drawn by detailed analyses such as mine and Anders’ (and where they overlap); look at popular perceptions of Google’s initiative as gleaned from talking with typical attendees; and finally, look at how the overall task of paid search stacks up against the strategies typically required of those vying to rank higher on the organic side.
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