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March 6, 2008

You’d Be Wise To “NoFollow” This Dubious SEO Advice

100% Organic - A Column From Search Engine Land
For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page’s PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer wrote about it in a recent Search Engine Land article, Sculpting Your PageRank for Maximum SEO Impact.

My reaction? My jaw hit the floor. In a nutshell, if you want a site to have an effective information architecture for both end users and search engine spiders, then create a good information architecture. Search usability professionals have been doing this for years, creating web pages that rank and convert, and continuing to evolve their interfaces. Now I see SEO professionals moving back to a familiar strategy: building one thing for software spiders and another for site visitors. Honestly, I believe this dubious SEO advice is an accident waiting to happen.

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