For seems like forever, webmasters and seo professionals were hesitant to use redirects except in the most extreme cases. There was no real choice when it came to redirection so you did it knowing that there were going to be issues that could not be fixed quickly. Things have changed now but for the sake of illustrating the changes here are how redirects were handled until recently:
301 redirects lose about 15% of pagerank. This was confirmed back in 2013 by Matt Cutts when he explained that Google treated a 301 redirect the same way it treated a link.
302 redirects do not pass any pagerank at all. 302’s are supposed to be temporary redirects and as a result were not expected to last long.
HTTPS migrations result in a lot of pagerank losses due to the massive number of 301 redirects required. The bigger the site, the more pagerank was lost due to the compounding nature of internal links.
Now, Google has revealed the following changes:
Back in February in a Q&A about migrating a site to HTTPS, Google’s John Mueller announced that no PageRank is lost for 301 or 302 redirects:
“Do I lose “link juice” from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.”
This is largely seen as a move to encourage hesitant webmasters to move their sites to HTTPS.
Then Google’s Gary Illyes told the SEO world that Google doesn’t care which redirection method you use, be it 301, 302, or 307. Basically Google will figure it out and they all pass PageRank.
He went further recently and tweeted that 3xx (meaning all 300 redirects) no longer lose PageRank at all.
This move should greatly speed up the adoption of HTTPS now.
If you run an online business, then you might be wondering how to implement an effective search engine optimization strategy so that you can get more targeted visitors to your website. But search engines are always changing their algorithms, and you must keep up with the latest trends if you want to rank well. A good search engine optimisation agency will tell you how the popularity of mobile devices impacts your SEO efforts.
Mobile Friendly
The goal of any search engine is to provide users with the best possible experience. Because more people are now surfing the web from their mobile devices than ever before, search engines favor websites that are mobile friendly. So, any search engine optimization agency will tell you to ensure you have a mobile version of your website when you want to rank on the first page of any search engine.
Efficiency
Many mobile devices have limits placed on how much bandwidth they can use in a given month. Websites that have a lot of graphics and videos can quickly cause mobile devices to reach their data limit. So, if you want the mobile version of your website to rank well, then you must take steps to ensure it does not consume too much bandwidth.
Final Thoughts
No matter how tempting, you must never overlook the importance of optimizing your website for mobile devices if you want your SEO efforts to pay off. A search engine optimization firm will help you stay informed about the latest mobile trends so that you can get the best possible results.
Sticky Web Media offers content marketing solutions. The Search engine optimization agency, based out of Los Angeles, is one of Inc. 500’s fastest growing companies.
One of the best ways for a business to get additional links and exposure to to host a local event. You can do this when you host a workshop, training event or even participate in one hosted by another organization. Not only will this give you immediate offline exposure, you will also have the possibility of some hard links. Here are few:
Event listing
The easiest way to get links is to get listed on the many event listing sites online. As long as you have legitimate organization that is hosting an interesting event, you will definitely get listed. Many of the event sites require a simple form consisting of an event title, description, when and where the event takes place, and of course, a URL for more information.
Difficult domains
There are some domains that are very difficult to get listed on for some businesses. These are usually major newspapers, tv and radio stations. Hosting an event and telling them about it and inviting them is a way to get those links and coverage from their events sections.
Geo links
The hardest links to get are local relevant links. There is nothing better to help local search rankings than getting listed in a local newspaper. A local event appearing in a local newspaper is a nice way of getting those links.
Root domains
Not only are links important, but more important are the number of linking root domains. This metric can go a long way to increasing the authority of your website. Hosting an event means you can get a lot of links from otherwise difficult to get sites. In some cases hosting an event is the only way to get listed.
It is a very good idea to use images in web design and in content. Images can convey an emotion or a statement far faster than any text could. Images in design such as headers, backgrounds can lend a sense of polish to the design. When it comes to images within content It can also set the reader up with what to expect within the article itself. However, not all images are equal and the better the images used, the better the outcome.
Whenever you look for an image to use, look for images that have been taking with the rule of thirds in mind. A lot of professional photographers use the rule of thirds when taking pictures. A good description of the rule of thirds would be: “an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.”
If you were to compare two images. One taken with the rule of thirds in mind and one without, you will be able to tell which one is better almost immediately. The right images, can make the difference between a good design and a great design. Take as much care as you would in choosing the image, as you would in any other element of the website. Look at any website or page that you can think looks exceptional, chances are that it will have exception images too.
Hiring an SEO firm can be a daunting task. If you’re looking for an excellent California SEO firm, here are some tips on how to choose the one that is right for your company.
- Choose a firm with a good reputation.
Research the firm well before you hire them. Check out their Website, look at their reviews and ask for details. The more you know about their services up front, the better. You should know what you are paying for before you ever send money. A good SEO firm will communicate with you about your specific needs through every step of the process.
- Ask other people for recommendations.
Talk to your peers and coworkers about SEO firms they have used, or do a poll on social media. There are few better ways to find out what SEO agency California is the best for the job. People are usually very happy to share their experiences with any marketing company they’ve used.
- Study the SEO firm’s end results.
Talk to the California SEO agency about their end results. For instance, what kind of return on investment can a client expect? You may be able to see case studies and statistics on the firm’s Website. You should also be able to visit Websites of some of their former clients to see what kind of work they have done in the past.
These tips should help you as you search for an excellent SEO firm that’s right for your company’s needs.
Sticky Web Media is a digital ad agency specializing in PPC, SEO and Web marketing strategies.
Every blogger and webmaster online wants more and more backlinks. Backlinks are still the primary driver of search engine rankings, and it does not look like that will change for sometime. However Google looks at more than just the number of links pointing a web page. The quality of those links matter. The quality of those links influences how much value those links pass. Just getting backlinks is not enough, you need quality backlinks. Here are three ways to evaluate the quality of a link:
Number of links on page
If the page from which you get the link contains hundreds of links then the quality of that link is questionable. The fewer the links on a page the better. In addition pages with a lot of links could be considered spammy and may get penalized
Page with penalty
This leads to the next point, which is that getting links from spammy or penalized pages cant hurt you. Google publicly played this down for several years, even though seo experts insisted that it was the case. With the release of Penguin and the disavow tool, it was confirmed.
Number of links to the page
The number and quality of links point to the page that linked to yours is also an indicator of link quality. The more links that point to page, the more authority that it can pass down to your link.
Look through your backlink profile and check the pages listed against some of these. Identify any bad links and then you can use the disavow tool to get them removed from your link profile.
Landing pages exist for the purpose of converting leads into customers. Each landing page has a call to action that is meant to convince the visitor to act. If they do click then the process begins to making them a customer. If they don’t click then nothing happens. This shows how important the call to action is on a landing page. If the users don’t follow the call then they don’t convert. Here are some tips on optimizing your call to action copy:
Button color and design are important visual cues to your users on where they should click. Use colors and designs that will entice a user to read and click through.
The copy has an impact on the visitors final decision. It should emphasize “why should I click this button” Make sure the user knows the benefits they will get when the proceed. You can also point out the problem that will be solved.
Clarify what users will get when they click. ContentVerve has the perfect example: “hanging the CTA copy from, “Get Membership” to, “Find Your Gym & Get Membership”
increased click through to the payment page by 213.16%.”
Make sure your call to action is concise and not too long. CrazyEgg writes that “anything that goes over ten or fifteen words is probably too long.”
If you really need to have additional text, add it next to or under the button. These are called click triggers and according to Copyblogger “Simply by adding two click triggers—one an anxiety-reducer about credit cards, the other a key benefit of the solution—FriendBuy now sees 134 signups for every 100 it used to see.”
