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Webmaster & SEO Blog, Tips & Latest News

September 10, 2016

Prepare for 2017 with these Trends

2017California search engine optimization strategies businesses can employ to catch the attention of click-happy searchers involve more than just selecting the right keywords and phrases. It’s just as important to be mindful of the latest SEO trends.

Social Media Content is King

Search engines will continue to place added weight on content posted to social platforms. Facebook has already embraced this trend with Instant Articles, which allows for faster access to relevant content.

Video Rules

California SEO should definitely include video since it’s what more than 60 percent of Google searchers look for already when browsing. Content with video also means a higher click-through rate — a boost of 40 percent, according to some estimates.

Local Matters

More than half of all mobile searches are conducted with the hopes of finding something local. Embrace this trend with geo-specific info in your content and make sure your business info is consistent and accurate in directories.

Mobile-Friendly Isn’t an Option

SEO efforts aren’t going to be effective if your site isn’t designed for the growing number of mobile searchers out there. Four out of five consumers already use smartphones to shop.

Long-Tail Keywords for Voice Searches

Don’t forget to account for voice-activated searches in your SEO strategy. Long-tail keywords are more effective for this purpose since people tend to use more than just one ore two words when speaking a search request.

While an effective CA SEO strategy should include some of the trends mentioned here, it’s also a highly personalized process that’s based on your specific short-term and long-term goals and factors such as your dependence on online revenue.


Sticky Web Media is a California SEO firm specializing in Web design and search marketing. Learn how to get your website to rank better at Sticky Web Media.

Filed under Internet, Marketing, Search Engine Marketing, SEO by on .

August 9, 2016

An easy advanced SEO strategy for improving your inbound marketing

wmseoAs skills go SEO is easy to get started in but very difficult to master. The basics can be mastered in a few hours to a few days depending on how far you are willing to go. This will involve on page optimization, quality content, link building and social media management. These are all critical to a basic SEO strategy and will hold most sites in good stead.

Experience SEO practitioners on the hand will want to take it a little further. This is where some advanced SEO tactics come in. The good news is that there are plenty of those and here we will focus on probably the easiest and most bang for buck tactic: Site Speed.

This is probably the easiest to implement out of all the advanced techniques. The first thing to do is to set up a caching plugin for your CMS. Every popular CMS has one and is very easy to setup. You can also take it a step further and use a CDN to host your content worldwide but that can be costly and sometimes unnecessary. There are also free alternatives like Cloudflare. Compress and minify as much as possible, the smaller the files, the less the compression and caching will matter. Optimize the images as much as possible before uploading.

None of this will do you much good if your hosting provider is running slow servers or has poor internet connectivity. Compare good hosts and decide on what the best performance that is affordable.

As with any campaign, a little bit of tweaking goes a long way.

 

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July 26, 2016

SEO: Redirect rule changes

wmseoFor seems like forever, webmasters and seo professionals were hesitant to use redirects except in the most extreme cases. There was no real choice when it came to redirection so you did it knowing that there were going to be issues that could not be fixed quickly. Things have changed now but for the sake of illustrating the changes here are how redirects were handled until recently:

301 redirects lose about 15% of pagerank. This was confirmed back in 2013 by Matt Cutts when he explained that Google treated a 301 redirect the same way it treated a link.

302 redirects do not pass any pagerank at all. 302’s are supposed to be temporary redirects and as a result were not expected to last long.

HTTPS migrations result in a lot of pagerank losses due to the massive number of 301 redirects required. The bigger the site, the more pagerank was lost due to the compounding nature of internal links.

Now, Google has revealed the following changes:

Back in February in a Q&A about migrating a site to HTTPS, Google’s John Mueller announced that no PageRank is lost for 301 or 302 redirects:

“Do I lose “link juice” from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.”

This is largely seen as a move to encourage hesitant webmasters to move their sites to HTTPS.

Then Google’s Gary Illyes told the SEO world that Google doesn’t care which redirection method you use, be it 301, 302, or 307. Basically Google will figure it out and they all pass PageRank.
He went further recently and tweeted that 3xx (meaning all 300 redirects) no longer lose PageRank at all.

This move should greatly speed up the adoption of HTTPS now.

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June 30, 2016

How Mobile Affects SEO

smartphone-seoIf you run an online business, then you might be wondering how to implement an effective search engine optimization strategy so that you can get more targeted visitors to your website. But search engines are always changing their algorithms, and you must keep up with the latest trends if you want to rank well. A good search engine optimisation agency will tell you how the popularity of mobile devices impacts your SEO efforts.

Mobile Friendly

The goal of any search engine is to provide users with the best possible experience. Because more people are now surfing the web from their mobile devices than ever before, search engines favor websites that are mobile friendly. So, any search engine optimization agency will tell you to ensure you have a mobile version of your website when you want to rank on the first page of any search engine.

Efficiency

Many mobile devices have limits placed on how much bandwidth they can use in a given month. Websites that have a lot of graphics and videos can quickly cause mobile devices to reach their data limit. So, if you want the mobile version of your website to rank well, then you must take steps to ensure it does not consume too much bandwidth.

Final Thoughts

No matter how tempting, you must never overlook the importance of optimizing your website for mobile devices if you want your SEO efforts to pay off. A search engine optimization firm will help you stay informed about the latest mobile trends so that you can get the best possible results.


Sticky Web Media offers content marketing solutions. The Search engine optimization agency, based out of Los Angeles, is one of Inc. 500’s fastest growing companies.

Filed under Marketing, SEO by on .

June 4, 2016

Link building with local events

wmseoOne of the best ways for a business to get additional links and exposure to to host a local event. You can do this when you host a workshop, training event or even participate in one hosted by another organization. Not only will this give you immediate offline exposure, you will also have the possibility of some hard links. Here are few:

Event listing

The easiest way to get links is to get listed on the many event listing sites online. As long as you have legitimate organization that is hosting an interesting event, you will definitely get listed. Many of the event sites require a simple form consisting of an event title, description, when and where the event takes place, and of course, a URL for more information.

Difficult domains

There are some domains that are very difficult to get listed on for some businesses. These are usually major newspapers, tv and radio stations. Hosting an event and telling them about it and inviting them is a way to get those links and coverage from their events sections.

Geo links

The hardest links to get are local relevant links. There is nothing better to help local search rankings than getting listed in a local newspaper. A local event appearing in a local newspaper is a nice way of getting those links.

Root domains

Not only are links important, but more important are the number of linking root domains. This metric can go a long way to increasing the authority of your website. Hosting an event means you can get a lot of links from otherwise difficult to get sites. In some cases hosting an event is the only way to get listed.

Filed under Web Design by on .

May 15, 2016

The rule of thirds in images and websites

wmseoIt is a very good idea to use images in web design and in content. Images can convey an emotion or a statement far faster than any text could. Images in design such as headers, backgrounds can lend a sense of polish to the design. When it comes to images within content It can also set the reader up with what to expect within the article itself. However, not all images are equal and the better the images used, the better the outcome.

Whenever you look for an image to use, look for images that have been taking with the rule of thirds in mind. A lot of professional photographers use the rule of thirds when taking pictures. A good description of the rule of thirds would be: “an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.”

If you were to compare two images. One taken with the rule of thirds in mind and one without, you will be able to tell which one is better almost immediately. The right images, can make the difference between a good design and a great design. Take as much care as you would in choosing the image, as you would in any other element of the website. Look at any website or page that you can think looks exceptional, chances are that it will have exception images too.

Filed under Web Development & Hosting by on .

April 11, 2016

How to Find and Hire an Excellent SEO Firm

Hiring an SEO firm can be a daunting task. If you’re looking for an excellent California SEO firm, here are some tips on how to choose the one that is right for your company.

  1. Choose a firm with a good reputation.

seo-firm-selectionResearch the firm well before you hire them. Check out their Website, look at their reviews and ask for details. The more you know about their services up front, the better. You should know what you are paying for before you ever send money. A good SEO firm will communicate with you about your specific needs through every step of the process.

  1. Ask other people for recommendations.

Talk to your peers and coworkers about SEO firms they have used, or do a poll on social media. There are few better ways to find out what SEO agency California is the best for the job. People are usually very happy to share their experiences with any marketing company they’ve used.

  1. Study the SEO firm’s end results.

Talk to the California SEO agency about their end results. For instance, what kind of return on investment can a client expect? You may be able to see case studies and statistics on the firm’s Website. You should also be able to visit Websites of some of their former clients to see what kind of work they have done in the past.

These tips should help you as you search for an excellent SEO firm that’s right for your company’s needs.


 

Sticky Web Media is a digital ad agency specializing in PPC, SEO and Web marketing strategies.

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