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Webmaster & SEO Blog, Tips & Latest News

April 11, 2016

How to Find and Hire an Excellent SEO Firm

Hiring an SEO firm can be a daunting task. If you’re looking for an excellent California SEO firm, here are some tips on how to choose the one that is right for your company.

  1. Choose a firm with a good reputation.

seo-firm-selectionResearch the firm well before you hire them. Check out their Website, look at their reviews and ask for details. The more you know about their services up front, the better. You should know what you are paying for before you ever send money. A good SEO firm will communicate with you about your specific needs through every step of the process.

  1. Ask other people for recommendations.

Talk to your peers and coworkers about SEO firms they have used, or do a poll on social media. There are few better ways to find out what SEO agency California is the best for the job. People are usually very happy to share their experiences with any marketing company they’ve used.

  1. Study the SEO firm’s end results.

Talk to the California SEO agency about their end results. For instance, what kind of return on investment can a client expect? You may be able to see case studies and statistics on the firm’s Website. You should also be able to visit Websites of some of their former clients to see what kind of work they have done in the past.

These tips should help you as you search for an excellent SEO firm that’s right for your company’s needs.


 

Sticky Web Media is a digital ad agency specializing in PPC, SEO and Web marketing strategies.

Filed under SEO by on .

March 2, 2016

Evaluate the quality of a link

wmseoEvery blogger and webmaster online wants more and more backlinks. Backlinks are still the primary driver of search engine rankings, and it does not look like that will change for sometime. However Google looks at more than just the number of links pointing a web page. The quality of those links matter. The quality of those links influences how much value those links pass. Just getting backlinks is not enough, you need quality backlinks. Here are three ways to evaluate the quality of a link:

Number of links on page

If the page from which you get the link contains hundreds of links then the quality of that link is questionable. The fewer the links on a page the better. In addition pages with a lot of links could be considered spammy and may get penalized

Page with penalty

This leads to the next point, which is that getting links from spammy or penalized pages cant hurt you. Google publicly played this down for several years, even though seo experts insisted that it was the case. With the release of Penguin and the disavow tool, it was confirmed.

Number of links to the page

The number and quality of links point to the page that linked to yours is also an indicator of link quality. The more links that point to page, the more authority that it can pass down to your link.

Look through your backlink profile and check the pages listed against some of these. Identify any bad links and then you can use the disavow tool to get them removed from your link profile.

Filed under Web Development & Hosting by on .

February 4, 2016

Five tips for Improving Landing Pages

wmseoLanding pages exist for the purpose of converting leads into customers. Each landing page has a call to action that is meant to convince the visitor to act. If they do click then the process begins to making them a customer. If they don’t click then nothing happens. This shows how important the call to action is on a landing page. If the users don’t follow the call then they don’t convert. Here are some tips on optimizing your call to action copy:

Button color and design are important visual cues to your users on where they should click. Use colors and designs that will entice a user to read and click through.

The copy has an impact on the visitors final decision. It should emphasize “why should I click this button” Make sure the user knows the benefits they will get when the proceed. You can also point out the problem that will be solved.

Clarify what users will get when they click. ContentVerve has the perfect example: “hanging the CTA copy from, “Get Membership” to, “Find Your Gym & Get Membership”
increased click through to the payment page by 213.16%.”

Make sure your call to action is concise and not too long. CrazyEgg writes that “anything that goes over ten or fifteen words is probably too long.”

If you really need to have additional text, add it next to or under the button. These are called click triggers and according to Copyblogger “Simply by adding two click triggers—one an anxiety-reducer about credit cards, the other a key benefit of the solution—FriendBuy now sees 134 signups for every 100 it used to see.”

Filed under Web Design by on .

January 1, 2016

How to get more backlinks for your blog

wmseo

The Google search ranking algorithm has changed many times over the years. Recent changes have seen machine learning used to distinguish better looking websites. Despite all these advances, most SEO experts still agree that the backlink is still the most important signal for ranking. The backlink and the corresponding anchor text are still as sought after as ever. Here are a few tips for getting more backlinks for your blog:

Blog comments

Commenting on other blogs that have do follow links allowed is still an effective method for getting backlinks. While these have been supposedly reduced in importance, it still counts as a backlink. One way to easily find sites that allow dofollow comments is to look for sites in your niche that have the commentluv plugin. These give both a link back to your site and a link to your latest post at the time of posting.

Directories

For a long time most webmasters abandoned directories as a source of backlinks due to the spammy nature of many. In a recent update the Google search team mentioned that links from directories were deemphasized further. Most read that to mean that directories still counted for some weight in the algorithm.

Press releases

Although an old tool, press releases can be a source of backlinks. Especially to the general domain. These domain directed links are still important as a ranking signal. However, you will need some form of announcement to be able to commision a press release.

Filed under Blogging by on .

December 4, 2015

The Basics of Free Webhosting

There are a lot of free web hosting services. Some of them are ad supported, other provide basic resource and require you to upgrade to a paid service at certain levels of server load. All of them share the same basic concepts you will need to know.

Disk space

A certain amount of disk space will be given. Unless your website is geared towards the use of large files and images, you will never have to worry about exceeding your disk space allotment.

wmseo1Bandwitdh

Bandwitdh is used every time a visitor to your site loads a page and/or an image. This is usually where the free hosting services impose their limits. If your website grows, your bandwidth usage will increase in proportion. Once you hit your bandwidth limit, the host will most likely temporarily shutdown the site until the next month or you upgrade the package.

FTP

FTP, an acronym for File Transfer Protocol is how you transfer files to and from your website. Using an FTP client you can connect to your FTP server using your account and upload your files. Alternatively your hosting account panel should also have a method of uploading files using a web browser.

Website creators

For those that don’t want to or can’t create their own websites, a lot of hosts come with free website creators. Choose a template, enter some content and the website is created for you. These templates tend to be standard with the premium templates available at a price.

Email

Every hosting account free or paid comes with its own email addresses. These can be mailboxes on the server with your account name or they can be forwarders. A Forwarder sends any mail to that address to another email address of your choosing.

Filed under Web Development & Hosting by on .

October 31, 2015

3 Tips to Improve Design for Company Websites

There are several sites that tend to do too much. This makes it difficult for customers to get what they visited the website for in the first place.

Sticking to the basics of web design is necessary for more reasons than not. Here are 3 tips to help businesses improve a company website:

1: Put the user’s need first

The layout of your website should be placed in such a way that users are able to locate information they want to see with minimal fuss. It can be frustrating if visitors can only find information about the owner and company instead of what they actually want. For this, use an ‘About Us’ link to place all company and owner information in one place. This will leave information as to what the company offers or provides the user for them to see first.

wmseo2: Avoid using Flash

Given that animations, ads and videos require Flash, it can be very tempting to use it. Yet there are a number of compatibility issues with smartphones that will reduce the number of people visiting the site. In other cases, computer users will not have the Flash program installed and they will not be able to visit the site either. In other words, use it only when absolutely necessary.

3: Add social media links

Add social media links to your company page on the website. This is an excellent way to provide users with additional information so that they can learn more about you as well as keep in touch for updates, sales and deals too.

Filed under Web Design by on .

September 8, 2015

Better Colocation Makes a Big Difference

By Rack Alley

Every company these days needs a website. Not having one would be like lacking an actual store 20 years ago. You’ll be invisible to a large percentage of your market if you don’t have any online real estate. That being said, most companies these days need a lot more too. They also need specific hosting solutions that will give their company the best reach possible so they can connect with as many customers as possible.

Rackalley1

While there’s nothing new about Los Angeles web hosting, you may not know a lot about LA colocation. This is a type of hosting where you’re allowed to customize the solution as much as possible, but aren’t stuck with any kind of one size fits all version. In fact, the infrastructure is little more than a skeleton of hardware you can then add your own personal touches too.

The end result is exactly what you make of it, but what most companies in Los Angeles love is that it’s so scalable. This also means it’s extremely easy on your budget too. Spend only as much as it takes to get the finished result your company needs to succeed. You can also add or take away from it over time.

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When your company is ready for better results on the World Wide Web, then they’re ready to invest in Los Angeles colocation. While you don’t lack for options, you’ll most likely be happiest when you rely on the expertise of Rack Alley for your needs.

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