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December 11, 2014

3 Principles of Brain Science to Use in Social Media Ads

If you’re concerned in getting more attention with social media, then it’s a good idea to create them using principles of brain science.

This is for the simple reason that these principles shed light on what the brain pays attention and what keeps that attention.

So, here are 3 principles of brain science that you can apply to your social media ads:

#1: Integrate mystery with uncertainty

Our brains love a good mystery and which is why this principle should be taken seriously since your it won’t lose focus if it can’t understand something. In terms of your social media ads, you can create a mystery and to solve which, you will be compelled to click the ad. Another way to get attention is the creation of anticipation. Some successful car companies use this in their marketing ads and which is something that you can try to use as well.

#2: Use Motion in the form of GIFs or Video

It’s vital that you use GIFs for your most important social media ads as they will draw attention like no other type. Google+, Tumblr and Twitter allows for these types of pictures to be added. As for Facebook, you can add autoplay videos or even simple images that display motion.

#3: Share picture with Neutral faces

Our brains are attracted to faces and especially ones with a neutral facial expression. What this means is an expression that conveys a sense of ambiguity and which leaves the reader guessing what the model is trying to feeling or thinking. That said, it’s important to not make it too ambiguous but keep it interesting enough to capture (and keep!) the attention of a six year old.

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November 16, 2014

3 Psychology Tips to Improve Engagement on Twitter

One of the best ways to discover new followers on Twitter is by applying psychology principles.

When you use these principles in your Twitter feed, you could make your profile an interesting one, and which would help you to get a few more followers as a result.

That said, here are 3 psychology tips that can improve your engagement with Twitter followers:

#1: Keep It Simple

It’s important to keep your message short and simple. With Twitter, you don’t have that choice. This is for the simple reason that each Tweet allows you to have only 140 characters.

#2: The Bandwagon Effect

Since humans are social beings, there’s a clear need to belong and identify with a particular group. Even if this was evident with our ancestors, things haven’t changed all that much. For people these days, there are clearly groups they like and aspire to belong to as well as dislike belonging to as well. For this, link your products and services to the groups that people would like to belong to as a result.

#3: Image Psychology

Marketing studies have revealed that an image of a person when used with an ad or web-page have the highest conversion or click-through rate. It’s a good idea to apply this to your Twitter strategy as well. You can begin with a nice headshot on your Twitter profile. For that matter, add a profile picture of the CEO or founder of the company. The simple reason for this is because people are more likely to remember faces as opposed to names.

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October 16, 2014

4 Ways to Improve Your Twitter Engagement

If your Twitter engagement has been dropping for sometime, just a few simple tweaks should be enough.

Keeping this in mind, let’s look at 4 new ways to improve your tweets and your business’ engagement:

#1: Revise your Twitter Bio

OPtimizing your Twitter bio is the first thing that you should do. While people might never read your tweets, they will look at your bio instead. Update your bio with your occupation, hobbies and the type of tweets you make. Apart from this, add the right information and the appropriate keywords.

#2: Show your human side

In order to increase engagement, you have to show your human side. People only respond to other people. The worst thing that you can do on Twitter is to post robot-like messages. Sharing boring and dry updates isn’t going to get you any traffic – that’s for sure! Humor can also be excellent if you want to increase engagement too.

#3: Ask People to take action

If you want more followers or shares, all you have to do is ask. Recently, in a survey it was found that if you add the words ‘Please retweet’, the number of retweets increased by 51%. Ultimately, if your goal is to enjoy more engagement on Twitter, you just have to ask.

#4: Use Hashtags

When you use hashtags, you can keep up with the latest news and updates that have gone viral. This is because a number of users follow these hashtags so as to keep up with topics that interest them. When you add those hashtags in your updates, not only can you jon the conversation but capture the attention of your audience.

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August 16, 2014

3 Ways to Add Personality into Social Media Marketing

Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.

Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.

#1: Compelling visual content

Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.

In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.

#2: Talk about personal experiences

One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.

#3: Be consistent with content

If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.

Filed under Social Media by on .

July 16, 2014

3 Ways You Can Generate Leads Using Facebook

Even though a number of people are expressing displeasure with Facebook Ads, one can still bring more profitability to their business using this social media tool.

Just a few adjustments should help you with this too. That said, here are 3 ways by which you can use Facebook to increase leads:

#1: Avoid hard selling

When you scroll down the News Feed, you will find that among all the posts, an ad sticks out like a sore thumb. Most Facebook users are more likely to click a subtle ad that offers a link to a useful article as opposed to the landing page of your site

One way to create your ads is by adding friendly and humorous posts with a clear call-to-action at the bottom of the post.

#2: Use clear CTAs

One of the best ways by which you can grow your email list is by displaying an interesting header that offers value, a colorful image and a strong call-to-action that is clear to carry out. In a number of cases, one way to create a clear call to action is to ask them to sign up for your newsletter. One this that you must keep in mind is that subscribers aren’t enthusiastic about giving away their email address so it is a good idea to give them discounts, giveaways or even access to important information for them to succeed.

#3: Design your cover photo carefully

According to eye tracking, a study which analyzes what people look for most on a web page, it has been found that the top 1/3rd of the page is viewed by most if not all people. Not surprisingly, this finding also applies to Facebook pages too.

In other words, you have to design your cover page in such a way that it finds leads which could include a logo as well as a picture of what they’re offering.

Filed under Social Media by on .

June 16, 2014

3 Social Media Trends For 2014

It’s probably a good idea if you’re curious about the social media trends for 2014.

Keeping this in mind, the 2014 Social Media Marketing Industry Report which interviewed about 2800 marketers and more reveals some of the latests trends in the process.

#1: The Written Word is Still the Most Important

While there might be a number of changes, social media marketers have said that original written content remains most important. This is followed by visual content and even original videos too.

One indication of this is the recent move by LinkedIn to open their publishing platform for people to prove themselves as thought leaders. It’s clear that this social media network recognizes the power of the written word.

#2: Biggest Challenge is Determining Social Media Tactics

A number of social marketers (almost 91%) as the question as to which social tactics work best. While that might be a valid question, the real question is how we can be interesting enough so that people are talking about us.

In other words, if you’re boring, why would people be interested in engaging with your brand.

Think about that before you proceed…

#3: Understanding Social ROI remains a challenge

Measuring social ROI continues to be an area where only 37% of marketers can measure their social activities while another 35% aren’t sure but 28% cannot come up with any measurements at all.

However, this doesn’t mean that using this marketing channel is not a good idea but requires one to set things up in a such a way that the data can be defined, at your disposal and clearly measurable.

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Should you leave all your wedding plans to your bride to be?

As a man, we normally aren’t much for the details especially when it comes to occasions like weddings. It’s quite settled that these things are better handled by our better halves, especially since it deals with things like color coordination, flower arrangements, and overall decorations in your wedding and your reception as well. As guys, we would rather stay out of it and just opt to pay for it so there would be no problems in planning the wedding. However, if you have our two cents worth that you feel would be able to help you and your bride to be in planning your wedding that would be perfect for both of you, then you should help out in planning the wedding. There’s a pretty big chance that you guys are going to get a wedding coordinator, so that takes a load off with planning already. Since they would be doing all the legwork and laying out all the options and themes for you, all you need to do is to help decide on which one is best. Things that you need to consider are the budget, and of course, whether or not it would make you and your bride to be feel like it would be the most special and important day in your life. Don’t be shy to point out suggestions as well as to ask questions if you find something better. What’s important here is that you just have to communicate with your fiancé and your wedding coordinator.

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