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March 6, 2015

Email Marketing in a Mobile World

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Written by eTargetMedia.

 

The number of people who use their smartphones (or even their wearable technology in the coming months) as their primary means of checking email will continue to grow over the course of 2015 and beyond.

As an online marketer, this means that it’s more important than ever for you to create emails that grab people’s attention immediately. This starts with a great subject line and goes from there. Because mobile readers might have less screen space than people on a laptop or desktop, there’s a greater chance that part of the subject line will be cut off. Understand this when you are marketing to mobile users and front-load your subject line with an eye-catching phrase or statement.

Marketing to mobile users also means that you need to understand their path for completing a sale. In the majority of cases, people still feel more comfortable making a large purchase from their home computer rather than using their mobile device. In these instances, you’ll want to create an email that encourages them to open it up later when they are at home. But for certain things such as apps, people are more likely to be comfortable with purchasing directly from their mobile device.

Digital marketing companies such as eTargetMedia recommend that you create a layout that is light and free of clutter, with large buttons that are easy to read and click on even with the limited screen space of a mobile device.

eTargetMedia helps companies of all types create impactful digital marketing campaigns. They specialize in targeted campaigns with measurable results.

Filed under Advertising, Marketing by on .

February 18, 2015

3 Social Media Habits That Can Make a Difference to Your Marketing

Are you looking to improve social media productivity and energize your marketing in the process?

For this, your daily activities can distinguish your from your peers – your habits, that is.

Conversationprism

That said, here are 3 social media habits that can make a difference to your marketing:

#1: Focus on a Purpose Beyond Profit

Thinking more about giving back can really touch the hearts of your audience. This, in and of itself, can help start a business, with one example being Tom’s Shoes. For this, create a calendar that incorporates a culture of giving back and this could be time in your community. Finally, decide how social media can help you spread the word about your ‘giving’ campaign.

#2: Determine What Your Customers Crave

Knowing what your customers crave for is extremely important to stay ahead in business. For this, you have to be forward-thinking and one idea that can help you to meet this objective is to understand neuromarketing better. The market research reveals what products customers are more likely to choose and why. A number of businesses have used this study to their advantage even if it is hardly considered a new field in the marketing world.

#3: Connect & Collaborate

Top marketers are always learning and connecting with leaders in their field, until they establish themselves in the same industry. At all times, work towards finding out what matters to your market while continuing to share your expertise, ideas and experience with people in the same field. You can use tools such Sprout Social, Followerwonk or even Traackr to connect with people who share the same purpose with you and are leaders in your industry.

Filed under Social Media by on .

January 12, 2015

4 Upcoming Facebook Policy Changes from February 2015 Onwards

Most marketers will be glad to be kept abreast of the changes that are due to Facebook from February 1, 2015.

This is for the simple reason that it changes the way people use Facebook and which will require marketers to adjust their strategy as a result.

While there are a number of policies that will stay the same, here are 4 upcoming changes on Facebook:

#1: Privacy Basics

The biggest effort, in terms of these changes, is to clarify what their Privacy terms better. For this, they rolled out Privacy Basics so as to how you what you see, what others see about you or even how they interact with you.

#2: Facebook Services

Services such as mobile app, Messenger app, Paper, Rooms, Page Manager, Audience Insights among others are now covered clearly by the terms. Each of them will have their own privacy policies or their supplemental terms. Since a cross-connection exists, you can use them to recover your password for Instagram.

#3: Cookies Policy

Facebook has changed their Cookie Policy which will mention that they are assisting service providers, who will help you to buy stuff when using Facebook from your phone. Of course, this only applies if you choose to buy using your phone.

#4: Data Policy

With this policy, Facebook explains that they will collect device location information either by using GPS, WiFi or BlueTooth. Of course, this isn’t a new policy but one that has changed since Facebook did not explicitly mention Bluetooth or GPS.

Filed under Internet by on .

December 11, 2014

3 Principles of Brain Science to Use in Social Media Ads

If you’re concerned in getting more attention with social media, then it’s a good idea to create them using principles of brain science.

This is for the simple reason that these principles shed light on what the brain pays attention and what keeps that attention.

So, here are 3 principles of brain science that you can apply to your social media ads:

#1: Integrate mystery with uncertainty

Our brains love a good mystery and which is why this principle should be taken seriously since your it won’t lose focus if it can’t understand something. In terms of your social media ads, you can create a mystery and to solve which, you will be compelled to click the ad. Another way to get attention is the creation of anticipation. Some successful car companies use this in their marketing ads and which is something that you can try to use as well.

#2: Use Motion in the form of GIFs or Video

It’s vital that you use GIFs for your most important social media ads as they will draw attention like no other type. Google+, Tumblr and Twitter allows for these types of pictures to be added. As for Facebook, you can add autoplay videos or even simple images that display motion.

#3: Share picture with Neutral faces

Our brains are attracted to faces and especially ones with a neutral facial expression. What this means is an expression that conveys a sense of ambiguity and which leaves the reader guessing what the model is trying to feeling or thinking. That said, it’s important to not make it too ambiguous but keep it interesting enough to capture (and keep!) the attention of a six year old.

Filed under Social Media by on .

November 16, 2014

3 Psychology Tips to Improve Engagement on Twitter

One of the best ways to discover new followers on Twitter is by applying psychology principles.

When you use these principles in your Twitter feed, you could make your profile an interesting one, and which would help you to get a few more followers as a result.

That said, here are 3 psychology tips that can improve your engagement with Twitter followers:

#1: Keep It Simple

It’s important to keep your message short and simple. With Twitter, you don’t have that choice. This is for the simple reason that each Tweet allows you to have only 140 characters.

#2: The Bandwagon Effect

Since humans are social beings, there’s a clear need to belong and identify with a particular group. Even if this was evident with our ancestors, things haven’t changed all that much. For people these days, there are clearly groups they like and aspire to belong to as well as dislike belonging to as well. For this, link your products and services to the groups that people would like to belong to as a result.

#3: Image Psychology

Marketing studies have revealed that an image of a person when used with an ad or web-page have the highest conversion or click-through rate. It’s a good idea to apply this to your Twitter strategy as well. You can begin with a nice headshot on your Twitter profile. For that matter, add a profile picture of the CEO or founder of the company. The simple reason for this is because people are more likely to remember faces as opposed to names.

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October 16, 2014

4 Ways to Improve Your Twitter Engagement

If your Twitter engagement has been dropping for sometime, just a few simple tweaks should be enough.

Keeping this in mind, let’s look at 4 new ways to improve your tweets and your business’ engagement:

#1: Revise your Twitter Bio

OPtimizing your Twitter bio is the first thing that you should do. While people might never read your tweets, they will look at your bio instead. Update your bio with your occupation, hobbies and the type of tweets you make. Apart from this, add the right information and the appropriate keywords.

#2: Show your human side

In order to increase engagement, you have to show your human side. People only respond to other people. The worst thing that you can do on Twitter is to post robot-like messages. Sharing boring and dry updates isn’t going to get you any traffic – that’s for sure! Humor can also be excellent if you want to increase engagement too.

#3: Ask People to take action

If you want more followers or shares, all you have to do is ask. Recently, in a survey it was found that if you add the words ‘Please retweet’, the number of retweets increased by 51%. Ultimately, if your goal is to enjoy more engagement on Twitter, you just have to ask.

#4: Use Hashtags

When you use hashtags, you can keep up with the latest news and updates that have gone viral. This is because a number of users follow these hashtags so as to keep up with topics that interest them. When you add those hashtags in your updates, not only can you jon the conversation but capture the attention of your audience.

Filed under Internet by on .

August 16, 2014

3 Ways to Add Personality into Social Media Marketing

Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.

Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.

#1: Compelling visual content

Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.

In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.

#2: Talk about personal experiences

One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.

#3: Be consistent with content

If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.

Filed under Social Media by on .