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Webmaster & SEO Blog, Tips & Latest News

July 31, 2015

3 Methods to Pick an Appropriate Color Scheme in Web Design

Color psychology is used a lot in several aspects of design. Whether it is the brand logos, website design or even colors that are used on everyday items, color has the ability to convey a message to its users.

Yet it’s unlikely that web designer pick only one color. Hence, considering the overall color scheme and the individual colors and how well they work together is necessary. Apart from this, think about how these colors will affect the user and also how the secondary color combines with the primary color.

This involves picking the appropriate color scheme. Here are three methods to do so:

1: Triadic

This is probably the most balanced and basic method to pick a color scheme. Color vibrancy and complementation is used here. For this, use the 12-step color wheel, pick any three colors that are located at 120 degrees from each other. Each of these colors can be picked for content, background and navigation.

 wmseo2: Compound

This method is a bit difficult and requires a lot of experimentation. Yet if you get it right, it can be very effective. In particular, this method uses two complementary colors apart from two contrasting ones. In all, you will have to play with four colors in all.

3: Analogous

This method focuses on complementary colors and how they are used. Yet one should be careful as to which scheme to pick because it will convey a distinct message to the user. You have to be careful as these colors are usually exaggerated and it can get too much for the user in question. This is because it highlights the vibrancy of the color scheme selected.

Filed under Web Design by on .

June 13, 2015

4 Writing Resources To Set You Apart From Your Competitors

Content is king. Good writing is priceless. There are resources that can help you with this. The results: generate inbound traffic to your site. Most of all, help your business stand apart from the competition.

That said, here are 4 writing resources that can help you do just that:

wmseo1: TagCrowd

This tool helps you visualize word frequency. If you want to know what kind of content would please your audience, this tool can help you. For this, take a relevant appealing article link and add it into the web page URL Field. This will throw up topics which you can create content from. That said, words used more often appear larger than others.

2: Wordle

Not different from TagCrowd, Wordle also creates word clouds. When you enter a search term, it looks for keywords that you can use. Apart from that, it also searches for specific locations too. Also, you can experiment with layout and colouring. Once you get it just right, you can use it in a social media post or in a blog. This tool is completely free of cost.

3: Draft

At a fee of $39.99 for 12 months, a writer created this tool for other writers. Without a doubt, it will take your writing to the next level given the features it has on offer. Some of these include version control, copy-editing and comments. Transcription tools, cloud sync and comparing old work is also offered. Other advanced features include Github style Markdown, to-dos and Analytics. Best part: all you need is a browser.

4: Hubspot’s Blog Traffic Generator

This tool will not cost you anything. All you have to do is add three words or phrases. After this, the blog traffic generator will throw up a list of blog post titles.

Filed under Reputation Management by on .

May 8, 2015

3 Ways to Promote Your Business At No Cost on Twitter

In a recent Twitter report, it was found that 35 percent of users use this social media service to find discounts and company promotions they can benefit from.

What this points to is a business opportunity for small businesses who cannot afford a full-scale paid promotional campaign.

This is where Twitter comes in and where these small businesses can market themselves at literally no cost.

So, here are 3 ways by which you can promote your business for free on Twitter:

#1: A “Twixclusive” Offer

This is an offer that is exclusive only on Twitter and which will make your followers feel special. There are three ways you can use this to promote your business. One, limited-time discounts and special offers as well as videos and photos that gives them an inside-look of your business. Q&A sessions are also another way by which you can create interest in what you have to offer.

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#2: Try a “Flock to unlock” Campaign

This campaign provides businesses with a way to encourage customers to perform a certain action so as to reveal a special deal. One example would be to request potential customers to visit your site and provide feedback. This will help you determine which color or style that they like best. Inform your customers of the action that they must take to unlock the deal. When you have reached your target (say, a certain number of retweets), then you can reveal the deal to your customers.

#3: Promote Cultural, Sporting and Industry or Seasonal Events

A smart way by which you can generate interest about your business is by promoting sporting, industry, cultural or seasonal events. For example, you can start conversations on Twitter by talking about industry trade show events or even seasonal events such as Mother’s day, graduation or even Thanksgiving too. Sporting events like the Oscars, the Superbowl or even the World Series can be used as well as local or state events where you live.

Filed under Internet, Marketing by on .

April 8, 2015

3 Tips to Help You Write User-Friendly Web Content

It’s not an easy task writing website content. This is not just about text but includes videos, images, charts and download files if and when necessary.

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Given that how difficult preparing the right content is for your users as well as those you collaborate with, it should be more than obvious that a little planning and strategy will go a long way in writing excellent web content.

That said, here are 3 tips that can help you write user-friendly web content:

#1: Evaluating your current website content

Measure the usefulness of your content by asking whether it is accurate, if anything is missing and whether it is useful to its readers. Make sure you check the prices to see if the information is correct. Most of all, ensure that you have a clear objective for each piece of content.

#2: Know Your Target Audience

When you identify who your target audience is, that’s half the job done. Once you know this, you’ll know what to say (through your content) that will both appeal and inform the right audience. Once this is done, it’s easy to determine what kind of content one needs to add to all visitors that come to your website.

#3: Use Sitemaps as Blueprints

If you the analogy of building a website to a house, the sitemap of the website is like the blueprint that architects first construct. Without this plan, you might have a house that is missing certain must-have rooms in that sense.

For this, there is software that can help you organize the information such as Xmind as well as Microsoft Word’s Organization Chart.

Filed under Webmaster by on .

March 18, 2015

4 Ways to Make Your Content Share-Friendly

When website visitors share your content, this can lead to more views and this, in turn, can lead to engagement too.

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And which is why you should think about making sharing your blog posts all that more easier, if necessary.

That said, here are 4 ways by which you can do this easily:

#1: Make Image Sharing Easier

You can encourage your visitors to share images, that are usually the most popular type of content shared. One way to do is by using SumoMe that allows one to put social sharing icons on themselves. One can see the options available by hovering over the image.

#2: Add Meta Data

Add metadata to your blog and which will make sharing your content easier as these meta details will ensure that your post is shared in the best possible way. If you’re not sure how to do this, use this tool called Know.em that will check if the pages on your site is optimized for social media or not.

#3: Share your content via Twitter

ClickToTweet is a simple apps that allows your readers to share your content on Twitter. All you have to do is sign in, authorize the app and create a tweet with the article link. Now add the ClickToTweet link to the post. Also, others who like your post can share it with their network with a pre-populated tweet.

#4: Write compelling titles

The number of shares you get depends greatly on the type of titles your write. For this, there are a few tools that can help you do so such as Emotional Headline Analyzer, BuzzSumo and Social Warfare Analyzer. Also, when your content is shared, the first thing that other readers will notice is the title, so ensure it is compelling enough.

Filed under Content Writing by on .

March 6, 2015

Email Marketing in a Mobile World

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Written by eTargetMedia.

 

The number of people who use their smartphones (or even their wearable technology in the coming months) as their primary means of checking email will continue to grow over the course of 2015 and beyond.

As an online marketer, this means that it’s more important than ever for you to create emails that grab people’s attention immediately. This starts with a great subject line and goes from there. Because mobile readers might have less screen space than people on a laptop or desktop, there’s a greater chance that part of the subject line will be cut off. Understand this when you are marketing to mobile users and front-load your subject line with an eye-catching phrase or statement.

Marketing to mobile users also means that you need to understand their path for completing a sale. In the majority of cases, people still feel more comfortable making a large purchase from their home computer rather than using their mobile device. In these instances, you’ll want to create an email that encourages them to open it up later when they are at home. But for certain things such as apps, people are more likely to be comfortable with purchasing directly from their mobile device.

Digital marketing companies such as eTargetMedia recommend that you create a layout that is light and free of clutter, with large buttons that are easy to read and click on even with the limited screen space of a mobile device.

eTargetMedia helps companies of all types create impactful digital marketing campaigns. They specialize in targeted campaigns with measurable results.

Filed under Advertising, Marketing by on .

February 18, 2015

3 Social Media Habits That Can Make a Difference to Your Marketing

Are you looking to improve social media productivity and energize your marketing in the process?

For this, your daily activities can distinguish your from your peers – your habits, that is.

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That said, here are 3 social media habits that can make a difference to your marketing:

#1: Focus on a Purpose Beyond Profit

Thinking more about giving back can really touch the hearts of your audience. This, in and of itself, can help start a business, with one example being Tom’s Shoes. For this, create a calendar that incorporates a culture of giving back and this could be time in your community. Finally, decide how social media can help you spread the word about your ‘giving’ campaign.

#2: Determine What Your Customers Crave

Knowing what your customers crave for is extremely important to stay ahead in business. For this, you have to be forward-thinking and one idea that can help you to meet this objective is to understand neuromarketing better. The market research reveals what products customers are more likely to choose and why. A number of businesses have used this study to their advantage even if it is hardly considered a new field in the marketing world.

#3: Connect & Collaborate

Top marketers are always learning and connecting with leaders in their field, until they establish themselves in the same industry. At all times, work towards finding out what matters to your market while continuing to share your expertise, ideas and experience with people in the same field. You can use tools such Sprout Social, Followerwonk or even Traackr to connect with people who share the same purpose with you and are leaders in your industry.

Filed under Social Media by on .